The Social Impact Storytelling Framework

Grab my powerful, FREE social impact storytelling framework. A 36 page guide to help you create powerful proof of your impact for funding applications, socials, websites and impact reports.

A collection of printed pages and a booklet titled "The Social Impact Storytelling Formula" by Matt Mahmood-Ogston, laid out on a flat surface. The pages contain steps and notes on social change storytelling, including sections on emotional destinations, story creation, and impact formula, with some pages featuring checkboxes, illustrations, and example prompts.
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Social Impact Storytelling Frameworks & Guides

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Ethical storytelling for charities: the “Naz Rule” and why consent isn't a checkbox
Storytelling Matt Mahmood-Ogston Storytelling Matt Mahmood-Ogston

Ethical storytelling for charities: the “Naz Rule” and why consent isn't a checkbox

Ethical storytelling for charities means putting the dignity and agency of the person whose story is being told ahead of the organisation's need to tell it. The Naz Rule is a simple ethical test: before you share anyone's story, ask "If this person were standing behind me right now, reading every word - would they feel safe, respected, and accurately represented?"

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