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Impact Storytelling Consultant & Social Impact Photographer
Photography
Video
Workshops
Newsletter
Stories
Who am I?
Origin Story
Charitable Work
Keynote Speaker
Awards
Press
Work with Me
Impact Storytelling Consultant & Social Impact Photographer
Photography
Video
Workshops
Newsletter
Stories
Who am I?
Origin Story
Charitable Work
Keynote Speaker
Awards
Press
Work with Me
Photography
Video
Workshops
Newsletter
Stories
Folder: About
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Who am I?
Origin Story
Charitable Work
Keynote Speaker
Awards
Press
Work with Me
I Watched an 81-year-old Lady Get Arrested on Saturday
Storytelling, Social Impact Matt Mahmood-Ogston 06/10/2025 Storytelling, Social Impact Matt Mahmood-Ogston 06/10/2025

I Watched an 81-year-old Lady Get Arrested on Saturday

When 81-year-olds are being arrested for sitting peacefully, we're not talking about public safety anymore. We're talking about silencing dissent. And if we can't see that, if we can't talk about that, if we can't share that, then we've already lost what matters most. The freedom to tell the truth.

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I Used to Think Doing Life-Changing Work Was More than Good Enough
Social Impact Matt Mahmood-Ogston 14/06/2025 Social Impact Matt Mahmood-Ogston 14/06/2025

I Used to Think Doing Life-Changing Work Was More than Good Enough

I want to share with you something that comes up quite often when I speak with small to medium-sized charities and social impact teams. It's a lesson I learned the hard way myself with a funder.

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Why Most Theory of Change Models Fail (And How to Make Yours Work)
Social Impact Matt Mahmood-Ogston 18/05/2025 Social Impact Matt Mahmood-Ogston 18/05/2025

Why Most Theory of Change Models Fail (And How to Make Yours Work)

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3 Brutal Truths About Why Social Impact Projects Fail (And How The Successful Ones Win)
Social Impact Matt Mahmood-Ogston 14/04/2025 Social Impact Matt Mahmood-Ogston 14/04/2025

3 Brutal Truths About Why Social Impact Projects Fail (And How The Successful Ones Win)

I've watched brilliant social impact projects fail, simply because no one knew they existed. Here's how you can avoid the same mistake.

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The Uncomfortable Truth About Your Charity Photos (And How To Fix Them)
Social Impact, Photography Matt Mahmood-Ogston 24/03/2025 Social Impact, Photography Matt Mahmood-Ogston 24/03/2025

The Uncomfortable Truth About Your Charity Photos (And How To Fix Them)

The uncomfortable truth is that many of these well-intentioned photos are reinforcing harmful stereotypes, stripping away dignity, and ultimately undermining the very change they aim to create.

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What is the Meaning of Social Impact?
Social Impact Matt Mahmood-Ogston 06/03/2025 Social Impact Matt Mahmood-Ogston 06/03/2025

What is the Meaning of Social Impact?

Discover what social impact truly means, see powerful examples, understand impact theory, and learn how businesses create genuine change in communities and environments.

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Why Small Stories Matter in a World of Dangerous Climate Breakdown
Social Impact Matt Mahmood-Ogston 15/02/2025 Social Impact Matt Mahmood-Ogston 15/02/2025

Why Small Stories Matter in a World of Dangerous Climate Breakdown

I've spent a decade documenting social impact, and I've noticed something that changes everything about how we communicate climate breakdown.

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10 Trends in Social Impact Storytelling
Social Impact Matt Mahmood-Ogston 08/02/2025 Social Impact Matt Mahmood-Ogston 08/02/2025

10 Trends in Social Impact Storytelling

Ten years ago, after losing my fiancé to suicide, I learned something powerful about storytelling that would change everything. That moment taught me why some stories move people to action, while others just move them to scroll past.

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Social Impact: Most Brands Are Failing Their Communities
Brand Development, Social Impact Matt Mahmood-Ogston 07/12/2024 Brand Development, Social Impact Matt Mahmood-Ogston 07/12/2024

Social Impact: Most Brands Are Failing Their Communities

Your brand's "purpose" could be destroying the very communities you're trying to help. I discovered this uncomfortable truth after a decade leading a frontline charity in London. Here's what I'm seeing…

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Need a Storytelling Framework?

Grab my powerful, FREE social impact storytelling framework. A 36 page guide to help you create powerful proof of your impact for funding applications, socials, websites and impact reports.

Download Framework (free)

Matt Mahmood-Ogston

Your Social Impact Photographer & Visual Storyteller in London

Matt Mahmood-Ogston is a London-based social impact photographer, filmmaker, and award-winning storyteller.

As CEO of a national grassroots charity and visual communicator, I help organisations turn their impact into powerful stories that build trust, win funding, and move people to act.

Whether you need funder-ready case studies, emotional photography, impact videos, or storytelling workshops for your team – I’ll help you capture the human side of your mission with clarity and care.

Photography, film, and strategic storytelling aren’t just tools
– they’re how we make change visible.

London, UK

Work with Me

Matt Mahmood-Ogston, London’s award-winning social impact storyteller ,social impact photographer, and charity CEO, transforms how purpose-driven organisations share their stories through:

What I offer:

• Photography – Documentary-style shoots that capture your work in action

• Storytelling Kits – Case studies, annual report stories, and stakeholder narratives

• Workshops – Practical story strategy sessions for internal teams and comms leads

• Video – Impact interviews, day-in-the-life reels, and visual case studies

From founding an award-winning human rights charity to leading multiple social impact startups, my journey as an impact photographer in London is driven by creating meaningful change through visual storytelling.

Supporting changemakers who want to leave the world better than they found it.

CONTACT | LINKEDIN | SHOP

© 2025 Matt Mahmood-Ogston
Social Impact Storyteller
,
Behind the Facade Limited,
71-75 Shelton Street,
Covent Garden,
London WC2H 9JQ.

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