Storytelling Consultant London
Your Story Deserves to Be Seen, Funded, and Believed
I help purpose-driven leaders turn their work into powerful stories that secure funding, build stakeholder trust, and drive long-term support
- without compromising dignity or authenticity.
In the soft glow of city lights, a NishkamSWAT volunteer gazes outward, her reflection merging with London's twilight. Tonight she'll join others serving free meals to those experiencing homelessness - offering not just nourishment, but dignity and connection. Behind her contemplative expression lies the Sikh principle of "sewa" that drives this charity's vital work across the capital. London, UK.
© Matt Mahmood-Ogston
I work with charities, funders, and purpose-driven brands to craft human-centred Social Impact Stories - ready for funding applications, social media, websites, marketing campaigns, and reports.
I’m Matt, a Social Impact Photographer & Storyteller.
I help charities, funders, and purpose-driven brands capture the human stories behind their work – so their impact is seen, felt, and remembered.
→ Used in fundraising, social media, websites, reports & more.
My social impact work has been featured on
Are you struggling to communicate the full impact of your social initiatives?
Your organisation does meaningful work, but translating that impact into stories that move people to action requires specialist expertise.
My social impact storytelling service helps purpose-driven organisations discover their most powerful narratives and communicate them effectively to the right audiences.
If you want to align your brand's social impact story with your mission in the right places, book a free consultation today.
Authentic Storytelling Strategy by a Trusted, Multi-award-winning Charity CEO & Storyteller
Transform your purpose-driven work into compelling narratives that resonate with stakeholders, inspire action, and amplify your mission's impact through strategic visual storytelling.
Demonstrate your commitment to social change
The power of Strategic Social Impact Storytelling
Many London-based brands, charities and funders with impressive impact initiatives find themselves captured in a frustrating cycle:
They invest in doing good work but fail to effectively capture and share its impact.
The strategic use of storytelling transforms your purpose-driven initiatives from invisible to impossible-to-ignore, connecting your audience emotionally to your cause while maintaining dignity and authenticity.
My Storytelling Consultancy Process
Discover Your Core Impact Narrative: Identify the most compelling stories within your organisation that highlight your authentic impact
Develop a Visual Storytelling Strategy: Create a roadmap for consistently documenting and sharing your impact across all channels
Build Stakeholder Trust: Craft dignified narratives that honour beneficiaries while effectively communicating your organisation's purpose
Implement Channel-Specific Content Plans: Translate your impact stories into formats optimised for reports, social media, presentations, and websites
Measure Story Effectiveness: Track how your narratives influence stakeholder engagement, trust, and support
Why Choose Me as Your Social Impact Storytelling Consultant in London?
Unique Perspective: As CEO of a multi-award-winning front-line domestic abuse charity, I understand the delicate balance between showcasing impact and maintaining dignity in storytelling
Practical Experience: With years of experience in purpose-driven communications, I know what resonates with stakeholders, funders, and supporters
London Insight: My deep knowledge of the London social impact landscape means I understand the local context that shapes how your stories will be received
Transformative Approach: I focus not just on pretty words, but on strategic narratives that drive meaningful engagement with your social impact work
Matt Mahmood-Ogston
What is Social Impact Storytelling Consultancy?
Social impact storytelling consultancy is the strategic development of story frameworks that authentically communicate your organisation's purpose and impact.
It goes beyond standard content strategy by focusing on identifying, developing, and sharing the authentic stories that showcase the human impact of your social initiatives.
Ready to transform how you communicate your social impact?
Book a free consultation today to discuss how I can help you develop a storytelling strategy that amplifies your mission.