The Social Impact Storyteller

Proven storytelling techniques to inspire change and win funding for your mission.

This isn’t theory

It’s storytelling tested on the frontlines – in award-winning films, funding campaigns, and impact reports that have reached millions.

You’ll learn how to:

Turn complex projects into stories that move hearts and unlock budgets.
Capture powerful visuals that prove your impact (no stock photos, ever).
Use storytelling frameworks that build trust, win support, and grow your mission.

Join hundreds of founders, funders, and changemakers mastering the art of social impact storytelling.

▶︎ Subscribe free today.

Every week, learn how leading charities, funders, and changemakers turn real-world impact into stories people can’t ignore.

The Social Impact Storyteller is a newsletter and podcast by Matt Mahmood-Ogston, award-winning human rights campaigner, photographer, and founder of Naz and Matt Foundation.

Learn the frameworks, strategies, and visual techniques used to inspire change, build trust, and win funding for your mission.

Newsletter Highlights

Featured

I Watched an 81-year-old Lady Get Arrested on Saturday

When 81-year-olds are being arrested for sitting peacefully, we're not talking about public safety anymore. We're talking about silencing dissent. And if we can't see that, if we can't talk about that, if we can't share that, then we've already lost what matters most. The freedom to tell the truth.

What Happens When You Stop Telling Stories?

If you’re not telling authentic stories about your work, your cause, or your community, you’re not just “taking a break.” You’re giving in.

How to Find the Perfect Role in Social Impact

In social impact, the right role is less about titles and more about alignment - with your story, your values, and the change you want to create.

I Used to Think Doing Life-Changing Work Was More than Good Enough

I want to share with you something that comes up quite often when I speak with small to medium-sized charities and social impact teams. It's a lesson I learned the hard way myself with a funder.

Why Most Theory of Change Models Fail (And How to Make Yours Work)

3 Brutal Truths About Why Social Impact Projects Fail (And How The Successful Ones Win)

I've watched brilliant social impact projects fail, simply because no one knew they existed. Here's how you can avoid the same mistake.

This Is Why Your Brand's Storytelling Feels Hollow

People don’t trust brands because they look good. They trust brands because they feel seen. This is the correct way to tell your brand’s story.

The Simple Corporate Gesture That Could Transform Local Charities Forever

Cutting a cheque for charity matters enormously. But there's another gift that multiplies your impact beyond the donation itself. And the companies that understand this shift will be the ones remembered for decades.

The Uncomfortable Truth About Your Charity Photos (And How To Fix Them)

The uncomfortable truth is that many of these well-intentioned photos are reinforcing harmful stereotypes, stripping away dignity, and ultimately undermining the very change they aim to create.

What is the Meaning of Social Impact?

Discover what social impact truly means, see powerful examples, understand impact theory, and learn how businesses create genuine change in communities and environments.

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The Social Impact Storyteller

This isn’t theory

Newsletter Highlights

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Your Social Impact Photographer & Visual Storyteller in London