The Storytelling Framework for Social Impact
Grab my powerful, FREE social impact storytelling framework. A 36 page guide to help you create powerful proof of your impact for funding applications, socials, websites and impact reports.
The Story Nobody Asked You to Tell
Are you telling stories because they matter - or because your communications calendar needed filling? This week: the question every storyteller should ask before they press anything.
Which Impact Stories to Develop First (when you can't do them all)
If your team captures 10 story leads in a month and you can only develop 2, which ones do you choose?
Why funders keep asking “but what does success look like?”
Why funders keep asking what success looks like - and why most charities struggle to answer. Learn how to define your End Vision before planning your 2026 storytelling.
3 Brutal Truths About Why Social Impact Projects Fail (And How The Successful Ones Win)
I've watched brilliant social impact projects fail, simply because no one knew they existed. Here's how you can avoid the same mistake.
This Is Why Your Brand's Storytelling Feels Hollow
People don’t trust brands because they look good. They trust brands because they feel seen. This is the correct way to tell your brand’s story.
10 Trends in Social Impact Storytelling
Ten years ago, after losing my fiancé to suicide, I learned something powerful about storytelling that would change everything. That moment taught me why some stories move people to action, while others just move them to scroll past.
Brand Photos That Tell Your Origin Story (And Why It Matters)
Learn effective ways to weave your brand’s story into personal branding photography for deeper impact.