The Social Impact Storytelling Framework
Grab my powerful, FREE social impact storytelling framework. A 36 page guide to help you create powerful proof of your impact for funding applications, socials, websites and impact reports.
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Social Impact Storytelling Frameworks & Guides
How to build a charity storytelling plan that actually wins funding
A charity storytelling plan is a strategic framework that connects your organisation's stories to specific outcomes - funding secured, trust built, action taken. It is not a content calendar. An effective storytelling plan for charities starts with the Emotional Destination (the feeling and action you want from your audience), audits what stories you already have, triages which stories to develop first using the Story Triage Matrix, and builds in responsive capacity for moments you can't predict. This guide covers each step with practical frameworks used by UK charities.
Ethical storytelling for charities: the “Naz Rule” and why consent isn't a checkbox
Ethical storytelling for charities means putting the dignity and agency of the person whose story is being told ahead of the organisation's need to tell it. The Naz Rule is a simple ethical test: before you share anyone's story, ask "If this person were standing behind me right now, reading every word - would they feel safe, respected, and accurately represented?"