I Help Brands Document their

Social Impact

Helping businesses, charities, public sector teams and funders transform complex impact data into emotionally compelling documentary stories that inspire investment and drive meaningful change.

London, UK

My Mission

To help 10,000 brands showcase their positive impact on the world.

Matt Mahmood-Ogston

The Challenge

The biggest hurdle purpose-driven brands face today isn't creating positive change - it's documenting it effectively.

You're making a real difference in the world. Your team is solving meaningful problems and creating genuine impact. But capturing these stories in a way that truly resonates? That's where many organisations struggle.

Here's the thing: Documenting impact isn't about fancy cameras or polished corporate videos. It's about authentic storytelling that builds trust.

Why Work With Me?

With 25 years of combined experience as a multi-award-winning charity CEO, sustainability photographer, filmmaker and creative consultant, I understand how to capture and communicate purpose-driven work that connects with audiences.

From photographing grassroots initiatives in London's communities to producing an award-winning documentary broadcast on Channel 4, I've learned that the most powerful stories often lie in the quiet, authentic moments that many miss.

My Approach

Through an immersive and collaborative process, I help you:

  • Document your impact through compelling visual storytelling

  • Create authentic photo and video content that showcases your mission

  • Build a library of powerful imagery for your marketing and communications

  • Capture the human stories behind your purpose-driven work

  • Develop visual narratives that resonate with stakeholders and supporters

  • "Matt is one of the most powerful storytellers I have ever heard. He has a level of humility that enables him to achieve a very high degree of emotional connection with his audience."

    - Pete Ashby, National Police Conference organiser

Social Impact Photography

I help you create powerful visual documentation of your ESG and CSR initiatives, ready for annual reports, websites and marketing materials. Working sensitively to capture authentic moments that demonstrate real impact.

Social Impact Documentary Filmmaking

From short-form social content to full-length documentaries, I help tell your impact story through engaging video content that moves audiences to action.

Visual Storytelling Strategy

Beyond just taking photos, I help you develop a comprehensive approach to documenting and sharing your impact through visual media.s

  • Authentic impact-driven storytelling

Client Testimonials

  • Benaifer Bhandari

    Benaifer Bhandari

    “Hopscotch Women’s Centre achieve really high impact with vulnerable women - within a tight budget like so many charities.

    To be able to explain that to Matt, and to get an incredible document of our work visually, was beyond all expectations. He’s a superstar in the world of taking photographs for maximum impact.”

  • Tom Lees

    Tom Lees (he/him)

    "At ODAC, we highly recommend Matt for his skill, professionalism, and the thoughtful approach he brings to photography, particularly when working with diverse and vulnerable groups.

    We are proud to use his photos"

  • Hiten Patel

    "Matt is enthusiastic and passionate brand photographer, this clearly shows in the amazing work he's done for me.

    I wouldn't think twice about recommending him to other brands. He's always delivered incredible customer service."

  • Saideep Chowdary

    "Collaborating with Matt was the best thing that happened for me to step up my game.

    His keen eye and creativity truly brought out the best in me, and his unique perspective behind the camera made me feel incredibly confident.

    I'm thrilled with the results. I highly recommend Matt."

  • Leke & Tope

    "Working with Matt was an extremely enjoyable experience. Matt was very clear on the concept we were trying to achieve and went the extra mile to ensure all angles were covered.

    Matt's professionalism and expertise ensured our deliverables were extremely high quality. We definitely will be working with Matt again."

Ready to Document Your Impact?

If yes, I’d love to work with you to change how the world sees your mission-driven brand.

Are you:

  • Struggling to effectively document your ESG or CSR initiatives?

  • Finding it challenging to capture authentic moments that demonstrate real impact?

  • Looking for visual content that goes beyond standard corporate photography?

  • Needing help telling your impact story in a compelling way?

Let's talk about capturing your purpose-driven work authentically and effectively.

Based in central London, I work with organisations across the UK who are making a genuine difference in their communities and beyond.

The Result?

Working together, we'll create:

  1. Authentic visual documentation that connects with hearts and minds

  2. A comprehensive library of images and films that tell your impact story

  3. Content that feels as genuine as your mission-driven work

  4. Visual assets that help your organisation achieve its goals

  5. Stories that inspire action and support

Does this sound like what you're looking for? Let's chat.

Brand Impact Hub

Discover proven approaches to documenting social impact through visual storytelling. Drawing from years working with charities and purpose-driven brands across London, I'm sharing practical insights to help you capture and communicate your organisation's positive influence.