A charity storytelling plan is a strategic framework that connects your organisation's stories to specific outcomes - funding secured, trust built, action taken. It is not a content calendar. An effective storytelling plan for charities starts with the Emotional Destination (the feeling and action you want from your audience), audits what stories you already have, triages which stories to develop first using the Story Triage Matrix, and builds in responsive capacity for moments you can't predict. This guide covers each step with practical frameworks used by UK charities.