Storytelling
The Impact Storytelling Collective waitlist is open
My community for charity, CSR and social impact leaders who want to tell the story of their work with confidence. Founding members are joining now.
Storytelling workshop, Reading, 2026
Your work changes lives. Then someone asks you to put it into words, in 300 words, by Friday, and everything goes quiet.
I’ve led a charity for more than 12 years, so I know that feeling well. Most people who have to tell the story of their work were never taught how. They learn on the job, on their own, often the night before a deadline.
So I’ve built somewhere to practise together. The Impact Storytelling Collective is my community for charity, CSR and social impact leaders, and changemakers, who want to tell the story of their work clearly, honestly and with dignity. Founding members are joining now, and the waitlist is open.
What’s inside the Collective
Live workshops. Hands-on social impact storytelling workshops with me, built around what you actually have to write and say: funding applications, case studies, talks and posts.
Co-working sessions. Protected time to finally write the case study, speech or application you’ve been putting off, alongside other people doing the same.
Story clinic. Stuck on a draft? Post it and get kind, specific and honest feedback from me and other members.
Member spotlights. I interview you and write up your work, so the right people in the Collective find you. You practise telling your story along the way.
The Social Impact Storytelling Framework. The method everything here is built on, so you’re never starting from a blank page.
Who it’s for
If you’re the person who has to tell the story, it’s for you. That might be:
Charity leaders explaining their work to funders, trustees and the public.
Fundraisers and comms teams turning real work into applications, reports and posts.
CSR and social impact leaders who need to show what their programmes changed.
Changemakers without an organisation behind them, who still need people to act on their story.
Why a community, not another course
A workshop gives you a method. Then you go back to your desk on your own, and the method fades the first time a deadline hits.
The Collective keeps the method, the feedback and the people in one place. You practise on the work you already have to do, with people who do the same job as you. That’s how the practice keeps going after the workshop ends.
How to join
Join the waitlist. Add your first name and email. It’s free.
Hear first. When more places open, the waitlist hears before anyone else.
Bring your story. Join, introduce yourself, and bring the story you’re working on right now.
Joining the waitlist also gets you my weekly newsletter, The Social Impact Storyteller. You can unsubscribe any time.
Join the Collective waitlist and I’ll be in touch as soon as more places open.
Matt Mahmood-Ogston is a London-based social impact storyteller and documentary photographer. He founded the Naz and Matt Foundation in 2014 and has led it for more than 12 years.
