Social Impact Hub
Discover proven approaches to documenting social impact through visual storytelling.
Drawing from years working with charities and purpose-driven brands across London, I'm sharing practical insights to help you capture and communicate your organisation's positive influence.
The Uncomfortable Truth About Your Charity Photos (And How To Fix Them)
The uncomfortable truth is that many of these well-intentioned photos are reinforcing harmful stereotypes, stripping away dignity, and ultimately undermining the very change they aim to create.
What is the Meaning of Social Impact?
Discover what social impact truly means, see powerful examples, understand impact theory, and learn how businesses create genuine change in communities and environments.
Why Small Stories Matter in a World of Dangerous Climate Breakdown
I've spent a decade documenting social impact, and I've noticed something that changes everything about how we communicate climate breakdown.
10 Trends in Social Impact Storytelling
Ten years ago, after losing my fiancé to suicide, I learned something powerful about storytelling that would change everything. That moment taught me why some stories move people to action, while others just move them to scroll past.
Social Impact: Most Brands Are Failing Their Communities
Your brand's "purpose" could be destroying the very communities you're trying to help. I discovered this uncomfortable truth after a decade leading a frontline charity in London. Here's what I'm seeing…