Matt Mahmood-Ogston

I help charities and social impact teams prove their impact with stories and photos that win funding, inspire supporters, and drive change.

Drop me an email m@ogston.com, or explore how we can work together below.

Not Sure Where to Start?

Join 1,600+ charity leaders and impact professionals who get one storytelling idea every week.

Every Thursday at 7:45am, I send:

  • One framework you can use immediately

  • One template to save you time

  • One AI prompt that actually works

Recent editions include:

  • Why 90% of impact reports fail (and the 3-part fix)

  • How to photograph vulnerable people with dignity

  • The Emotional Destination framework

No fluff. No sales pitches. Just practical storytelling tools you can implement this week

Work with Me

Stories That Make Change Happen

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My Services

Whether you need a photographer who understands dignity, a workshop to upskill your team, or a strategic partner to help you show your impact - start here.

  • Equip your team to tell stories that unlock funding and inspire action.

    Practical, interactive sessions for comms leads, fundraising teams, and CEOs.

    • Based on my Social Impact Storytelling Framework

    • Available online or in-person in London

    • Tailored to your organisation's specific challenges

    I've delivered 80+ workshops across government, public sector, education, charities, and corporations.

    Topics include:

    • How to tell impact stories that build trust

    • Writing case studies that unlock funding

    • Photography and filming with dignity

    • Creating content your audience will actually share

    From: £650

  • Authentic, dignity-led photography that shows your real-world outcomes.

    • Perfect for impact reports, campaigns, websites, and funders

    • Captures real people, real change - no stock photos, no staging

    • Delivered as a professional image library you can use across all your comms

    I've documented stories across homelessness, mental health, LGBTQ+ rights, and refugee support. My documentary "My God, I'm Queer" won Best TV Programme at the Asian Media Awards (2021).

    Photography, film, and strategic storytelling aren't just tools - they're how we make change visible.

    From: £650

  • You have impact. You don't have a clear way to show it.

    I help you figure out what story to tell, then create the photos and written content to tell it properly.

    • Includes strategic planning, interviews, impact stories, and documentary-style photography

    • Ideal for annual reports, donor campaigns, and funding bids

    • Designed to prove your impact, grow trust, and attract new supporters

    This is the complete package - from "what should we say?" to finished assets ready to use.

    From: £200 per hour

Let's Talk

Elly Rowland, Sue Ryder Charity

“ Matt is an absolute dream to work with. He has an extraordinary talent for storytelling. ”

A young woman with long blonde hair, blue eyes, and light skin, smiling in front of a plain white wall.
Sue Ryder logo on a blue, irregularly shaped background.

Why work with me?

  • Award-winning storyteller & filmmaker featured on BBC, ITV, Sky, Channel 4 & The Guardian.

  • 10+ years’ experience capturing 100+ impact stories across campaigns, reports, and media.

  • Founder CEO of a national, multi-award-winning charity – I understand the pressures you face.

  • Trusted by Google, ACEVO, Facebook and social impact leaders worldwide.