Stop Pretending Your Brand Helps People

What if I told you that traditional personal branding isn't just ineffective - it's actually making the world worse?

Sounds dramatic, doesn't it?

But after helping purpose-driven campaigns reach 54 million people, I've discovered something that keeps me up at night.

The Death of Traditional Personal Branding

Look around LinkedIn right now:

• Endless humble brags about achievements

• Carefully curated "authentic" moments

• Self-promotional posts disguised as wisdom

• Performative philanthropy for likes

We've created a monster.

And it's eating away at our ability to create real change.

The Hidden Cost of Self-Promotion

Here's what nobody's talking about.

Every minute we spend building our personal brand for ego is a minute we're not spending on making the world better.

Think about that.

While we're crafting the perfect post about our success:

• Someone needs our help

• A community needs our support

• The planet needs our action

The Purpose-Driven Revolution

But there's hope.

I've spent years working with purpose-driven founders and CSR teams across London. The ones creating real impact aren't following the traditional personal branding playbook.

They're writing a new one.

The New Rules of Purpose-Driven Personal Branding

1. Start with why
   Your personal brand isn't about you - it's about the change you want to create.

2. Measure what matters
   Track impact, not just engagement.

3. Share real stories
   Document the journey, including the messy bits.

4. Build meaningful connections
   Focus on depth over reach.

5. Take decisive action
   Turn awareness into impact.

6. Amplify others
   Use your platform to lift up communities.

7. Stay accountable
   Share both successes and learnings.

8. Think long-term
   Build sustainable impact over quick wins.

9. Collaborate meaningfully
   Partner for impact, not just exposure.

10. Keep learning
    Stay humble and open to feedback.

From Me to We

Here's what happens when you shift to purpose-driven personal branding:

• Your message reaches the right people

• Your impact becomes measurable

• Your network becomes meaningful

• Your work creates lasting change

I've seen this transformation firsthand through my lens as a brand photographer and charity CEO.

The Future Is Purpose-Driven

The world doesn't need more influencers.

It needs more changemakers.

More purpose-driven leaders.

More authentic voices for good.

And it needs them now.

Your Next Steps

Ready to build a purpose-driven personal brand that creates real change?

Here's what to do next:

1. Sign up for my free 5-day purpose-driven personal branding course

2. Join our community of changemakers

3. Start documenting your impact journey

Because your personal brand could be the catalyst for the change we desperately need.

The Time Is Now

Traditional personal branding is dead.

But purpose-driven personal branding?

It's not just the future of marketing.

It's the future of making a difference.

And it starts with you.

Ready to build a personal brand that matters? Sign up for my free 5-day purpose-driven personal branding course.

Together, we'll create the change the world needs.