How to Turn Your Social Impact Initiatives into Powerful Stories in 10 Minutes
Ten years ago, I stood in front of a grieving mother.
She had lost her son.
But she refused to say why.
She wouldn't admit that he was gay. She didn’t acknowledge that his identity had anything to do with his death.
She hid from the truth. Because, in her mind, his identity brought shame to their family.
And in that moment, I realised something devastating:
If she couldn’t even say it, how could the world change?
I’ve worked with charities, social impact leaders, and mission-driven businesses for the last decade.
And I’ve seen the same thing happen over and over.
The stories that NEED to be told - the ones that can create real change - are often silenced, softened, or hidden.
“We’re making a difference, but no one sees it.”
“We share stats, but they don’t connect emotionally.”
“We need funding, but we can’t prove our impact.”
The hard truth? If we don’t tell our stories, nothing changes.
The right story makes donors give.
It makes policymakers act.
It makes communities rally behind a cause.
That’s why I created The Social Impact Storytelling Formula - a simple framework to turn real-world impact into powerful narratives that inspire action.
And today, I’m giving it away.
The Social Impact Storytelling Formula
Inside, you’ll get:
☑︎ A proven framework to craft stories that engage stakeholders
☑︎ A simple way to turn data into compelling narratives
☑︎ The storytelling structure that attracts funding, supporters & investors
Because if we don’t tell the truth - if we don’t own our stories - change never comes.
