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Charitable Work

Keynote Speaker

Charitable Work

Keynote Speaker

Charitable Work

Keynote Speaker

Why Most Theory of Change Models Fail (And How to Make Yours Work)

Social Impact Matt Mahmood-Ogston 18/05/2025 Social Impact Matt Mahmood-Ogston 18/05/2025

Why Most Theory of Change Models Fail (And How to Make Yours Work)

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Matt Mahmood-Ogston

Your Social Impact Photographer & Visual Storyteller in London

Matt Mahmood-Ogston is a London-based social impact photographer, filmmaker, and award-winning storyteller.

As CEO of a national grassroots charity and visual communicator, I help organisations turn their impact into powerful stories that build trust, win funding, and move people to act.

Whether you need funder-ready case studies, emotional photography, impact videos, or storytelling workshops for your team – I’ll help you capture the human side of your mission with clarity and care.

Photography, film, and strategic storytelling aren’t just tools
– they’re how we make change visible.

London, UK

Matt Mahmood-Ogston, London’s award-winning social impact storyteller ,social impact photographer, and charity CEO, transforms how purpose-driven organisations share their stories through:

What I offer:

• Photography – Documentary-style shoots that capture your work in action

• Storytelling Kits – Case studies, annual report stories, and stakeholder narratives

• Workshops – Practical story strategy sessions for internal teams and comms leads

• Video – Impact interviews, day-in-the-life reels, and visual case studies

From founding an award-winning human rights charity to leading multiple social impact startups, my journey as an impact photographer in London is driven by creating meaningful change through visual storytelling.

Supporting changemakers who want to leave the world better than they found it.

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© 2025 Matt Mahmood-Ogston
Social Impact Storyteller,
Behind the Facade Limited,
71-75 Shelton Street,
Covent Garden,
London WC2H 9JQ.

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