Matt Mahmood-Ogsto - the social impact storyteller

Stories That Inspire Change. 
Frameworks That Prove It.

Join 600+ charity CEOs, fundraisers and social impact leaders using my free storytelling framework to move hearts, win funding, and make the world a better place.

In under 10 minutes, you'll learn a simple, field-tested way to turn your impact into a story funders can feel.

No jargon. No theory. Just a proven framework created by an award-winning storyteller, charity CEO and photographer who's spent the last eleven years helping purpose-driven teams be seen and believed.

Get the Free Framework
Get the Free Framework
Book cover titled "The Social Impact Storytelling Framework" by Matt Mahmood-Ogston, featuring a black-and-white photo of people in a community setting.

Inside, you'll get:

The step-by-step storytelling formula used by 600+ charity CEOs, fundraisers and social impact leaders

  • Fill-in-the-blank templates your team can use instantly

  • Insights from eleven years of social impact storytelling and leading my own multi-award-winning human rights charity

  • Tips for pairing photography and words to make your story unforgettable

  • A free, two-week email mini course that will guide you through how to use the framework in your own organisation

  • Free subscription to my weekly email newsletter - Social Impact Storyteller - packed with free tools and storytelling frameworks to help you win funding, build trust and prove impact. Delivered every Thursday to your email inbox.

Portrait of Matt Mahmood-Ogston

Social Impact Storyteller

Meet Your Guide

Hey, I'm Matt.

I'm a social impact storyteller, photographer and charity founder based in London.

Over the last eleven years, I've produced award-winning films, helped hundreds of changemakers tell their stories, and led a national, multi-award-winning charity that uses storytelling to save lives and build empathy.

Signature of Max with a black pen.

Matt Mahmood-Ogston

Social Impact Storyteller & Documentary Photographer
Charity CEO - Naz and Matt Foundation

Download Your Free
Social Impact Storytelling Framework

Limited Access: only 35 free copies this month.

No hot air, no jargon - just a field-tested storytelling formula you can use in your next social media posts, impact reports, case study or funding bid.

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© 2026 Matt Mahmood-Ogston, Behind the Facade Limited trading as Social Impact Storyteller,
71-75 Shelton Street, Covent Garden, London WC2H 9JQ.