Matthew Ogston: Entrepreneur & Advisor » Blog http://ogston.com Founder of JobPage, PageDo, part time hacker and freelance online marketing consultant Sun, 03 Jul 2011 15:22:06 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 10 London tech startups recruiting right now http://ogston.com/blog/2011/07/10-london-tech-startups-recruiting-right-now/ http://ogston.com/blog/2011/07/10-london-tech-startups-recruiting-right-now/#comments Sun, 03 Jul 2011 15:22:06 +0000 Matthew Ogston http://ogston.com/?p=378

I’ve just published a new post on the JobPage Recruiting Hacks blog highlighting some of the hot young London based startups that are recruiting right now, including Teamly, Huddle, HouseTrip.com, GlobalDev, ArtFinder, Conversocial, Last.fm, MindCandy, Skimlinks and Mendeley.

London, particularly around Silicon Roundabout, really is a hot-bed of activity right now – rivalling only Silicon Valley in terms of the concentration of startups within geographical one area. My own company JobPage is based in TechHub - right in the epicentre, so i know first-hand how the london startup community changed over the last couple of years.

Recruiting the best staff is one of the most critical issues startups experience in their first few years. Hiring the wrong staff can easily stop a hot young startup becoming the next Google or Facebook.

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linkedin ads logoAt the moment this is really an open question, so apologies if you were expecting a comprehensive post with a conclusion.

I started my first LinkedIn Ads campaign this morning as a test to see how effective their ad platform is compared to Facebook Ads, or Google AdWords. For those of you not familiar with LinkedIn ads, the ads normally appear on the right hand side of the LinkedIn member interface, see below.

linkedin_ads_exampleYou can be charged by clicks or impressions, set daily limits & max CPC etc – so all the usual stuff is there, but where LinkedIn really stands out is the very powerful ad targeting. Imagine Facebook Ad targeting but aimed only at professionals and you’ll start to get a feel for how focused the targeting can be.

I’m going to post another update once my campaign is finished. I’ll let you know how it performs, and how much is cost me. I hope it performs better than this.

]]> http://ogston.com/blog/2011/02/linkedin-ads-is-it-any-good-for-startups/feed/ 1 Digital Mission to NYC – deadline for applications today! Don’t miss out. http://ogston.com/blog/2010/10/digital-mission-to-nyc-deadline-for-applications-today-dont-miss-out/ http://ogston.com/blog/2010/10/digital-mission-to-nyc-deadline-for-applications-today-dont-miss-out/#comments Fri, 08 Oct 2010 09:38:58 +0000 Matthew Ogston http://ogston.com/?p=361

Digital Mission
Image by Phillie Casablanca via Flickr

Thinking about expanding your business to the US? Then make sure you don’t miss out on this year’s Digital Mission to New York (1-5 Nov).

Organised by the lovely people at Chinwag, this year’s Digital Mission to New York is timed to coincide with ad:tech New York, the biggest gathering of digital media and marketing types in the city – 10,000 visitors expected and 290+ exhibitors confirmed. Digital Mission companies will have access to the UKTI stand.

The mission will include a number of seminars and masterclasses, including the “Doing Business in the USA” Masterclass featuring speakers from the Mayor’s Office, Mashable, Hearst, American Express.

I can personally recommend Digital Mission – my company, PageDo, launched the first version of our product at Digital Mission to SXSW back in March 2010. We made a lot of useful contacts (investors, mentors, peers and customers), probably drank far too much free alcohol, and definitely ate too much food!

For us, Digital Mission was an important milestone in the development of our company. I’d recommend that any young company thinking about expanding into the US should apply.

The deadline is today, Friday 8th October for your application.

Apply here

]]> http://ogston.com/blog/2010/10/digital-mission-to-nyc-deadline-for-applications-today-dont-miss-out/feed/ 0 My tweets from the last week (< 2010-08-26) http://ogston.com/blog/2010/08/my-tweets-from-the-last-week-2010-08-26/ http://ogston.com/blog/2010/08/my-tweets-from-the-last-week-2010-08-26/#comments Thu, 26 Aug 2010 09:30:00 +0000 Matthew Ogston http://ogston.com/blog/2010/08/my-tweets-from-the-last-week-2010-08-26/

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]]> http://ogston.com/blog/2010/06/my-tweets-from-the-last-week-2010-06-24/feed/ 0 WordPress 3 Released – Manage multiple blogs off one WordPress installation http://ogston.com/blog/2010/06/wordpress-3-released-manage-multiple-blogs-off-one-wordpress-installation/ http://ogston.com/blog/2010/06/wordpress-3-released-manage-multiple-blogs-off-one-wordpress-installation/#comments Sat, 19 Jun 2010 18:53:26 +0000 Matthew Ogston http://ogston.com/?p=342

The thirteenth major release of WordPress is now available for download after months of hard work by a team of over 200 WordPress contributors. There were over 10.3 million downloads of version 2.9 – a record for any CMS. So with a streamlined interface and the ability to run more than one blog off a single WordPress installation, WordPress 3 is sure to become the most downloaded CMS in history.

Take a look at some of the new features

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