The Storytelling Framework for Social Impact
Grab my powerful, FREE social impact storytelling framework. A 36 page guide to help you create powerful proof of your impact for funding applications, socials, websites and impact reports.
How to deploy your founder story (even if you've never shared it before)
Three-quarters of charity CEOs never share their founder story publicly. Not because they don’t have one, but because they don’t know where to start. So make note — this article is the place to start!
Your charity's most powerful story is the one you're not telling
Most charity CEOs post updates about what they've achieved. But the story that builds the deepest trust - their own lived experience - remains untold.
Which Impact Stories to Develop First (when you can't do them all)
If your team captures 10 story leads in a month and you can only develop 2, which ones do you choose?
Why Your Best Stories Are Disappearing Before You Capture Them
Your frontline team witnessed three perfect stories this week.
You’ll never hear about any of them. I've written about the four-stage system that fixes this.
Why funders keep asking “but what does success look like?”
Why funders keep asking what success looks like - and why most charities struggle to answer. Learn how to define your End Vision before planning your 2026 storytelling.
Before You Plan Your 2026 Storytelling, Answer This One Question First
Most charities are planning their 2026 storytelling backwards. To win this year, your organisation will need to answer this one very important question.
I Watched an 81-year-old Lady Get Arrested on Saturday
When 81-year-olds are being arrested for sitting peacefully, we're not talking about public safety anymore. We're talking about silencing dissent. And if we can't see that, if we can't talk about that, if we can't share that, then we've already lost what matters most. The freedom to tell the truth.
What Happens When You Stop Telling Stories?
If you’re not telling authentic stories about your work, your cause, or your community, you’re not just “taking a break.” You’re giving in.
How to Find the Perfect Role in Social Impact
In social impact, the right role is less about titles and more about alignment - with your story, your values, and the change you want to create.
I Used to Think Doing Life-Changing Work Was More than Good Enough
I want to share with you something that comes up quite often when I speak with small to medium-sized charities and social impact teams. It's a lesson I learned the hard way myself with a funder.
3 Brutal Truths About Why Social Impact Projects Fail (And How The Successful Ones Win)
I've watched brilliant social impact projects fail, simply because no one knew they existed. Here's how you can avoid the same mistake.
This Is Why Your Brand's Storytelling Feels Hollow
People don’t trust brands because they look good. They trust brands because they feel seen. This is the correct way to tell your brand’s story.
The Simple Corporate Gesture That Could Transform Local Charities Forever
Cutting a cheque for charity matters enormously. But there's another gift that multiplies your impact beyond the donation itself. And the companies that understand this shift will be the ones remembered for decades.
The Uncomfortable Truth About Your Charity Photos (And How To Fix Them)
The uncomfortable truth is that many of these well-intentioned photos are reinforcing harmful stereotypes, stripping away dignity, and ultimately undermining the very change they aim to create.
What is the Meaning of Social Impact?
Discover what social impact truly means, see powerful examples, understand impact theory, and learn how businesses create genuine change in communities and environments.
The Ethical Storyteller: Capturing Impact Without Exploiting
Have you ever looked at a charity campaign or impact report and felt uncomfortable with how they portrayed the people they're trying to help? Let me help you avoid this with your own content.
Why Small Stories Matter in a World of Dangerous Climate Breakdown
I've spent a decade documenting social impact, and I've noticed something that changes everything about how we communicate climate breakdown.
Documentary Photography: How Charities, Funders and Brands Can Rebuild Trust Through Real Stories
Want to know why public trust in organisations has hit rock bottom, even as spending on polished marketing photos reaches an all-time high?