Andrew Chen states that “Viral marketing is not a marketing strategy“. Many times, viral marketing is seen as a “marketing strategy” that is interchangeable with other methods of acquiring users.
Matthew Ogston: Entrepreneur & Advisor
Founder of PageDo, business advisor, product manager, coder, UX champion & conversion marketer
Andrew Chen states that “Viral marketing is not a marketing strategy“. Many times, viral marketing is seen as a “marketing strategy” that is interchangeable with other methods of acquiring users.