Social Impact Storyteller

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Welcome to the storytelling revolution.

Every Thursday, I’ll send you one practical storytelling idea and three ways to implement it for your charity or social impact team.


Before you go - have you grabbed the Framework?

Most impact stories fail because they lack structure. I’ve built a Social Impact Storytelling Framework that helps charities turn complex data into emotional narratives.

Download the Framework for Free

What to expect in your inbox

  • The Thursday Deep Dive: One actionable lesson to improve your comms.

  • The Tools: Recommendations for tech and AI to save you time.

  • The Community: Insights from other social impact leaders who are tired of the "same old" charity or impact marketing.

Matt Mahmood-Ogston - Black and white close-up portrait of Matt with short dark hair, glasses, and a serious expression, standing against a textured wall.

I’m Matt, a Social Impact Photographer & Award-Winning Storyteller.

I help charities, funders, and purpose-driven brands capture the human stories behind their work – so their impact is seen, felt, and remembered.

→ Used in fundraising, social media, websites, reports & more.

My social impact work has been featured on

BBC. ITV, Channel 4, SkyNews The Guardian
Work with Me