matthew ogston: social publisher

I am a Social Publisher. I enable conversations.

Posts Tagged Advertising

36 Startup Tips: More ideas to help make your startup successful…

Following on from Yesterday’s post, ‘Great tips for starting an online business in 2008!‘, ReadWriteWeb has compiled a useful collection of startup tips covering software engineering, infrastructure, PR, conferences, legal and finance. They describe best practices for an early-stage startup. The first recommendation outlines:
Tip 0: You must have code
Working code proves that a system [...]


Are tech blogs, and the entire web2.0 industry, rigged?

It’s been suspected for a long time now that high profile a-list technology blogs (which include web2.0 and SEO blogs) are heavily influenced by outside sources that pay the author to create favourable reviews of other websites. Geek News Central and Odd Time Signatures have both touched on this subject over the last couple of [...]


The death of the page view metric

According to Yahoo News, Nielsen/NetRatings is going to de-emphasize its ranking of web sites based on how many page views they get, as Ajax-based pages become more popular. The company, one of the online audience measurement houses is expected to announce that it will place more emphasis on the time spent on web pages and [...]


Google buys DoubleClick for $3.1bn cash

It was almost inevitable, Google outbid Microsoft and acquired DoubleClick - you know, that huge online advertising network? Read more at The Register.
Update: The DoubleClick deal is coming under scrutiny from the companies who lost out in the bidding war to Google. Rafat Ali from PaidContent.org opens the debate.


Ask Attempts an Apple

In a campaign that’s reminiscent of Apples famous attempt to throw Big Blue (IBM) from their 1980’s monopoly of PCs, Ask.com (remember Ask Jeeves?) have started a gorilla marketing campaign questioning Google’s dominance of the worldwide search market. The campaign started earlier this week features a serious on unbranded London Underground posters with the [...]