I’ve just published a new post over on the PageDo Landing Page Optimization Blog discussing the definition of what makes a good landing page. There’s a ton of confusion around what is, and what is not a landing page. So simply put, a landing page is:
A web page that is focussed on achieving a single goal, normally containing a single call-to-action to encourage the person reading the page to respond in a very specific way.
There’s plenty more detail in the original post, including the benefits of building a carefully optimized landing page. You can read the full post here.