matthew ogston: social publisher

I had the pleasure of attending Webjam sessions this evening in Soho - a demo of the ’strawberry’ release of their new social networking platform. To be honest, i’d forgotten about Webjam after signing up last year, but Mike Butcher’s recent post on Techcrunch UK reminded me how this London startup was trying to break into the ’social platform’ space. Ning have a very strong presence, with similar functionality, but Webjam appears nimbler - managing to re-engineer their platform in the space of 3 short months. Rumours are that Webjam secured £1m in start-up funding, but they’ll need to spend far more than that on clever marketing if they are to make a dent in the growing popularity of the mainstream networks.