Google buys DoubleClick for $3.1bn cash

by Matthew Ogston on April 16, 2007

It was almost inevitable, Google outbid Microsoft and acquired DoubleClick – you know, that huge online advertising network? Read more at The Register.

Update: The DoubleClick deal is coming under scrutiny from the companies who lost out in the bidding war to Google. Rafat Ali from PaidContent.org opens the debate.

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